Search Engine Marketing

SEM involves paid advertising through various search engines. After an initial consultation, David will recommend a course of action based on several factors such as your chosen monthly budget, your top keywords and phrases, geographic targeting, and specific site goals (sales, lead generation, pure traffic.) Ongoing traffic analytics is important with these campaigns so you know exactly how effective your campaigns are, how much you’re paying per conversion, and how to adjust your budget to get the most bang for the buck.